The Center for Stress & Anxiety Management is a company that specializes in evidence-based treatments for anxiety and stress. For CSAM, building a strong web presence was crucial to increase patient flow and overall revenue, but where to start?
CSAM reached out to Eustace Consulting for help with inbound marketing and building a strong, significant web presence. CSAM was a unique case because as a business in the Health Psychology Industry, it was important for the company to abide by the privacy and confidentiality laws. This facet changed the way Eustace Consulting went about creating CSAM’s website and considerations such as signing up for an eBook, browsing the website, and following up as a potential client had to be done confidentially.
Eustace Consulting completely revamped CSAM’s web presence, which required hosting its website on the Hubspot Content Management System. Eustace also addressed CSAM’s needs by creating social media accounts, which included Facebook and Twitter. We also helped CSAM strategize to connect with potential clients via these social media outlets. In addition, Eustace generated a blog for CSAM and urged the company to add relevant tags to posts to increase Search Engine Optimization.
Creator and founder of CSAM, Jill Stoddard, explains,”Eustace Consulting brought my company to the next level and into the 21st century. Our profits increased 1000% from 2012 to 2013 after implementing the strategies Eustace provided. I will, without question, continue to utilize the expertise of their team to maintain these impressive changes, and continue to grow my company into the future.” Before utilizing our services in August 2012, CSAM’s website had one visit, the next month after strategizing its inbound marketing efforts with Eustace that number significantly jumped to 344 visits. Just this month CSAM has had 753 visits and 22 leads! CSAM’s client base has increased from 98 to 125 this year as it has become more skilled with its inbound marketing strategies.
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