Radian 6, a social media monitoring tool has an awesome article up about how Canadian Olympian, Sarah Wells (which we tweeted here) is using Radian 6 to create her own brand.
This goes to show that you don’t necessarily need an insane marketing outsourcing company with brilliant ideas. Followers and loyalty can be had by positioning yourself properly.
Very cool stuff, indeed!
Best of luck to Sarah in the Olympics!
