Eustace Consulting partner Hubspot has announced that it will be one of the first marketing software companies to allow users to integrate LinkedIn company pages, giving their social media management platform even more clout. As of June 17th, users are able to add LinkedIn pages, profiles, or group pages through their Social Inbox dashboard tool, which gives users two important benefits:
Firstly, this means anything published on a LinkedIn page or profile can be easily shared across additional social media sites, including Facebook, Twitter, from the Social Inbox. Secondly, this means that LinkedIn can be analyzed using Hubspot’s powerful social media metrics, which will certainly prove valuable to users. As Hubspot highlighted in its in-house research, LinkedIn has the highest rate of visitor-to-lead conversion rates for B2B businesses (like us!).
As promised during Inbound 2012, Hubspot is making a strong effort to bring marketing into the personalized, highly social future. We can’t wait to see what else they have in store!
Will you use this new integration? Which Hubspot features are you waiting for? Tell us in the comments!