Salesforce Lead to Account Matcher for Account Based Marketing

Salesforce Lead To Account Matcher

The Lead to Account Matcher (L2A) is a Salesforce application aimed at assisting teams that use an Account-Based Marketing (ABM) strategy, streamlining the process of relating leads and converting leads into existing accounts in your database. We offer this tool as a one-time fee; no subscription required.

Match your Leads to Existing Accounts

Have leads coming into your Salesforce org for companies that already exist as accounts? Using our fuzzy logic matching, we can match to an account – even when the name is not entered exactly the same.

Convert all related Leads

When converting a lead to an account, our matcher also looks for matching leads that exist for the company, and allows you to bring over all or none of them, with a click!

Fully Customizable

Because our Lead to Account Matcher is built using custom settings, we give the ability to change matching thresholds, eliminate specific words from the matching algorithm, and change what fields are displayed on the matching layout. All done through user configuration – no code required.

Craig Callendar

Salesforce Consultant

Craig began learning about Salesforce after many years of teaching English, German, and Linguistics at Georgia College in Milledgeville and Universität des Saarlandes in Saarbrücken, Germany. When not working for Eustace or teaching, he enjoys spending time with his wife and two kids, playing guitar in a local band, and learning new languages.

Julianna Osborne

Junior Salesforce Analyst

Julianna began her Salesforce journey as a co-op student in May 2021, which gained her much experience in Salesforce administration. She is currently working towards a BS in Applied Mathematics at Wentworth Institute of Technology. When she is not studying or navigating through Salesforce, Julianna enjoys trying out new foods, exploring Boston, and jamming out to music.

Anthony Gentile

SALESFORCE CONSULTANT

After spending over a decade working at a Fortune 500 company managing branches with millions of dollars in revenue, Anthony developed a passion for finding solutions to the complex issues that businesses face. His entree into CRM services came when a knowledgable colleague introduced him to the capabilities and customizability of Salesforce. This passion for finding custom solutions to clients’ business needs led him to joining Eustace Consulting in 2022. He holds a BS in Finance from Southern New Hampshire University. During his free time, you’ll often find Anthony baking a fresh batch of bagels, hiking with his partner, or searching for a new Polaroid camera to add to his collection.

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Jennifer Blair

CRM ARCHITECT

Jennifer has twelve years worth of real world software development under her belt. For the last five, she’s immersed herself in Salesforce.com administration and development, helping several businesses bring their business processes and analytics into the cloud. Jennifer is a certified Salesforce.com Administrator and has a BS in Computer Science from Worcester Polytechnic Institute. Jen enjoys bicycling, camping and singing a cappella with a local women’s barbershop quartet and chorus.

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Chris Eustace

PRINCIPAL AND FOUNDER

A veteran of the software world, Chris decided to take on the challenge of running a consulting firm. Chris’s experience ranges from software engineering to CRM Consulting and Business Analysis. When Chris isn’t absorbed in salesforce.com you can often find him spending time with his wife and son, online playing playstation, or at the local gym swimming laps. Chris is a Certified Salesforce Consultant and Certified Salesforce Administrator.

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Ian Rohring

SOFTWARE DEVELOPER

Ian is joining the Salesforce consulting world with a BBA in Management Information Systems from Georgia College & State University. While at school, he worked with software owned by Salesforce and became familiar with the look and feel of the Salesforce interface. Now, he is very excited to enter the Salesforce world and work with clients to create exactly what their organization needs! In his free time, he likes to kayak, hike, and play the bass and drums.

Bennett Boring

Salesforce & Hubspot Consultant

Bennett entered the Salesforce consulting world after graduating Georgia College & State University with a BBA in Management Information Systems, Finance, and Marketing. When not developing a flow to solve your business needs, Bennett enjoys playing basketball, reading books, and traveling.

Jack Reff

SOFTWARE DEVELOPER

Jack entered the Salesforce consulting world after graduating with a BS in Applied Mathematics from Wentworth Institute of Technology. Since then, Jack has gained years of experience in Salesforce.com development and administration, while working along side numerous businesses with a wide range of industries. In his free time, Jack works as scuba diving instructor, enjoys cooking, hiking, and watching hockey.

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Ben Smith

PRINCIPAL

After many years in Financial Services software and consulting, Ben came to learn about Salesforce.com the way that many do…the startup he was working for bought Salesforce.com and needed to be able to make it work for them! Along the way, Ben worked with the product team to build a powerful integration to Salesforce.com for their platform, but saw that it wasn’t enough to just have two systems communicating in order to have success in Operations. Ben went on to co-found Bedrock Data to make the dream of multi-system integration a reality. He joined up with Chris and the team at Eustace Consulting to be able to bring his dreams of smooth running Operations teams to fruition by working with clients from all walks of life.

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Andrew Bloch

DEVELOPER

Before joining the team at Eustace Consulting, Andrew spent several years as a Visiting Assistant Professor of Biology and Environmental Science at Franklin Pierce University and a researcher as a Research Associate at a local Biological Research Firm. As a professor and researcher, Andrew developed a passion for data analysis, programming, and problem-solving. Through the development of these disciplines, he is delighted to help clients achieve their business objectives. Andrew enjoys spending his free time with his wife and son, playing with his dog, and playing board games.

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