When trying to find new ways to deliver online content, inbound marketers love to talk about whitepapers. I personally had not come across the idea of a whitepaper untilĀ Hubspot’s Inbound 2012 conference. As there is so much emphasis on theĀ effectiveness of visual content, it can seem strangely archaic Read More
This week Hubspot joined forces with Hootsuite to offer an app (that is currently in beta testing) to pull lead generation into social media. Hootsuite works as a dashboard or control center for all Read More